Isabella and Us was set up when Emma’s daughter Isabella was only 4 weeks old as she struggled with the transition into motherhood. Since starting Isabella and Us. Emma has been diagnosed with PND and is now on the road to recovery. At Isabella and Us. Emma creates products to promote positive wellbeing in mummies and daddies, including cards to celebrate the wins of being a parent, positive affirmation postcards, badges and magnets. All the products are centered around promoting positive wellbeing and raising awareness of maternal mental health because Emma believes it is so important for mums and dads to have support and positive reminders they are doing amazing.
Emma ran the ‘#iamwinningasamummybecause campaign in May 2018 to get mums to share their daily wins and to promote positive wellbeing in mummies. From her own experiences and speaking to other mummies focusing on the positives can massively help as focusing on the negative can have a detrimental effect on our wellbeing. Emma wanted mummies to try and focus on what they have achieved in a day or a week rather than what they haven’t! “It doesn’t matter if that pile of washing is piling up or if the house hasn’t been cleaned all week.” So during the week (7-13th May) mummies shared their Mummy Wins using the #iamwinningasamummybecause. The campaign was a massive success reaching over 30,000 people with over 65 mummy wins shared across social media.
Following on from the campaign Emma has recently launched her Kickstarter Campaign to raise the funds to produce a ‘Winning as a Mummy’ enamel pin badge. The pins are the perfect way to remind mums to celebrate their small daily wins. Whether that is getting out of the house on time, having a hot drink, having a shower in peace or simply getting some ‘me’ time.
Once the target on Kickstarter has been met, the pins have been manufactured and they are on general sale 10% from the sale of each of the badges will go to the charity Mind to help raise awareness and support mental health.